This American brand was established by Reuben Mattes, who sold his homemade fruit ice cream and ice cream cones from a horse and carriage in New York. His passion for quality and ingredients led him to use only the best and purest ingredients for his ice cream. This did not go unnoticed. After his first sales in around 1920, Reuben began selling his ice cream to delis in New York. From there, the brand grew along the east coast of America and all around the world. The rich flavours and creamy texture behind the creative Häagen-Dazs flavours remain a secret.